Market segmentation of nike company. Brand Positioning of Nike 2019-02-18

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Behavioural Segmentation Nike Free Essays

market segmentation of nike company

Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. Despite the overall struggles in 2009, Nike posted two straight quarters from Q3 2010 to Q1 2011. This way the right value proposition is delivered to each business segment. Shoes by design is a shoe company that provides low heeled designer shoes for women of all ages. Our course in tips for market segmentation for small business owners will give you a step-by-step approach to creating market segments. Most consumer products like Nike sells through multiple distribution channels.

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Les 4 Écluses

market segmentation of nike company

In order to get a better grasp of these concepts I will use Nike as an example. Kinds of Segmentation Businesses ply in markets that have different kinds of buyers, who differ in their buying preferences, needs, where they are located, resources etc. These names have become synonymous with the Nike brand and the nostalgia drives sales upward. Sources of competitive edge The main source of competitive advantage for Nike is its positioning as an American sportsgear company. Psychographic segmentation is composed of an individuals social class, lifestyle, and personality.

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Les 4 Écluses

market segmentation of nike company

Upon Graduating, Knight felt that high performance running shoes could be produced in. His total compensation came in many different. Digital media is a new mode of communication for the advertising and marketing of products and services. The market segmentation; targeting and position play an important role in this company. I think Nike is very successful in the market and it has a lot of customers.

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(PDF) Strategic Marketing Plan of Nike

market segmentation of nike company

These is geographically which includes location, demographically which includes gender, social class, age, income, ethnicity or religion, psycho graphically. That is, they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Environmental Sustainability Index, Index, Innovation 1018 Words 5 Pages Marketing segmentation Market segmentation is the process of dividing the market into dissimilar, distinctive groups of people who have similar needs to be satisfied, alike wants and behavior, or might want some products and services. For these organizations to be successful they have to undertake segmentation, so as to know their target market and also to know the available competitors in the market producing the same goods. Key persons in Nike identify with Mark Parker as the Chief Executive Officer and president and Phil Knight as the chairman. Athletic shoe, Footwear, New Balance 1106 Words 4 Pages Executive Summary The company strategy that Nike uses is an ingenious one. Ever thought what happens when a brand touches the emotions and aspirations of its customers and build on it to position itself.

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NIKE

market segmentation of nike company

For example, the Air Jordan brand of sports shoes, the highest-selling sneaker brand, was endorsed by the basketball superstar, Mike Jordan. It is about identifying the specific needs and wants of customer groups and then using those insights into providing products and services which meet customer needs. This is a market that has been growing in recent years with the rise of the health conscious consumer. Firstly, Adidas is a company focus on producing and selling sports goods, which include footwear, clothes and some sports equipment. Above mentioned are the few potential market segments that Nike chooses to target for driving their business strategy, sales and marketing activities. They inspire people through their marketing in an image and became a cultural icon.

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Category 3: Market Segmentation

market segmentation of nike company

The company has been known to invest heavily in advertisements and brand promotion. Swoosh: Unauthorized Story of Nike and the Men Who Played There. It knows that each customer has different wants, needs and tastes. More than 40% of sales come from athletic apparel and sports. According to Philip Kotler, a product should be judged according to its core value, the actual value and the augmented value.

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NIKE

market segmentation of nike company

The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. Nike targets middle and high segment customers of all age groups and does not set a bias for any group. Our customer base consists of several. Based on this concept, one might create mass marketing strategies, differentiated, concentrated or micromarketing strategies. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand but a shoes for sport lifestyle consumer that mean mostly people who active in sport such as football player or basketball player would purchase it. Businesses must use a customer-driven marketing strategy to create the right impression and deliver on the promises made. Despite the fact Nike follows a corporate responsibility in America; they were completely ignorant to the fact that manufacturing plants producing Nike products in oversea locations were utterly mistreating their employees.

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Les 4 Écluses

market segmentation of nike company

Nike also owned Bauer Hockey later renamed Nike Bauer between 1995 and 2008. Andre Agassi, Athletic shoe, Bill Bowerman 1182 Words 4 Pages sheer volume of trade, interaction and risk give what we now label as 'globalization' a peculiar force. However sports tend to vary by region, so more than likely we won't see football commercials in Europe. Meanwhile there was also consumers that wear Nike just want to build confident or make other feel they wearing a branded shoes but not ordinary shoes but not for sport purpose. The more efficient the product distribution is the more sales and thus more profits. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage. Bowerman was the Track and Field coach at the University of Oregon, while Knight was one of his runners.

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Category 3: Market Segmentation

market segmentation of nike company

Obviously as each and every individual is different so each consumer has a different set of needs and a single brand alone is not sufficient to cater each and every segment. As with any marketing effort, keep track of which campaigns attract customers. While Nike is the global leader in athletic shoe market, Adidas is nothing more than the second place in that market because it started its business in the field of soccer shoe market. Today must designer shoes are cute, but are too high for some women with flat feet or others who just want to be comfortable, while looking cute. The brand employs more than forty four thousand persons globally Carbasho, 2010.

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Segmentation Targeting Positioning : Create a winning business strategy

market segmentation of nike company

The concept of place, or location, of sale of the product has changed greatly from the time that the theory of marketing mix was first proposed. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This strategy is specifically successful because of its ability to reach a large number of athletes. Consumer Environment As consumer can see, Nike have been promise to improve their shoes in newspaper in long time. Nike made the choice to look away when employees associated with Nike were treated inappropriately.

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