With the foundation of the company starting from a father and son, it is no wonder why Dollar General has a strong family culture. They have implemented a low cost business model that targets smaller communities, which in turn allows for lower prices on products that consumers consider essential. Rakibul Hasan Lecturer of Prime University Dhanmondi Annex Dhanmondi Submitted By, Md. The profile also contains information on business operations, company history, major products and services, key employees, and locations and subsidiaries. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. As a result, they could lose on bringing more customers to know about their brand image. For the Strength I have chosen - Our financial position and credit rating are good.
While their usual customers suffered from unemployment and lower purchasing power, people from higher income brackets found their way to dollar stores, looking for bargains. Turnover is very low and Margins are very less 2. The following case study discusses about the various political, economic, social and technological forces that Dollar General have faced and their impact on. The current programs used by Dollar General Store helps to bring the consumable basics to their customers at a low price. With the economy still remains weak and uncertain, major dollar stores sought to keep their traditional customers and attract new customers. Similar Threads Thread Thread Starter Forum Replies Last Post Abhijeet S Principles of Management P. However, to assure the most flexibility new stores and markets should begin with experienced store managers with wage employees.
The effectiveness of swot lies in its characteristics of acting as a mirror and guiding the direction of the business. More than 90,000 employees 3. Dollar General has its own marketing which focuses on four variables: Price, Place, Promotion and Product to allow the company to attract existing and new customers. They also create a fast and convenience shopping experience for consumer. New stores can be added to existing states because of local market 3 to 5 mile radius of stores in all areas: city center, suburbs, rural areas. Retail stores chain is valuable and costly to imitate because Dollar has numerous of stores chain across the state, each store has been redesigned to specific standards to make it easier to shop and increase sale productivity.
The paper will discuss in detail and, in some instances, how different factors of external forces and trends and internal forces and. This organization style is not rare and is substitutable because competitors can copy your business model by observing how you operate as a firm. Although it certainly is a bet on the long-run, the stock may experience some short-term pressure. Publix and their associates excel in community involvement, volunteerism and a commitment to their market areas and beyond. If, at any time, you are interested in reverting to our default settings, please select Default Setting above.
Strengths and weaknesses are internal factors. Their commitment to diversity has contributed to the success in being a great. They have strong leadership but with 10,000 stores leadership, culture, and values are hard to effectively trickle down through the whole organization. Economic uncertainty helps dollar stores 2. While not extremely high, it is not insignificant either. He is experience and knowledgeable in the food and drug retailer industry.
The separate evaluation of each of these competencies can be view in Appendix A. The demand for consumer staples is always consistent as it has a low price elasticity of demand. Dollar General is a variety store known providing low-cost products including food staples. All over the United States there are many fitness and sports centers that many people attend on a daily basis. It is a normal practice that when we conduct business strategy, the main point that we will look into is the strength and weakness that leads to the profit and loss of the corporation. These areas have already experienced within or intra-area exapansion.
When looking at outperforming retail segments, dollar stores usually appear on the list. The company acquired the 280 stores of the P. Dunkin Donuts is working to grow in all directions. Dollar Tree stocks a variety of products including national, regional, and private-label brands 5. Where does the business fall down in terms of its products, services and facilities? Low operating cost model 2. The strengths and weaknesses show internal resources or capabilities as well as internal deficiencies. This should open a window of opportunity for Dollar General in other product categories.
However, goods are usually sold at set price points of penny items and up to the range of 50 to 60 dollars, not counting phone cards and loadable store gift cards. Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. Overlapping within a 3 mile radius with other dollar stores reaches figures as high as 55% and over 40% for supermarkets. Section Description Points Section I Write a brief company history, including a mission statement if available. Case of recalled products affected image Opportunities 1. Pro: Increase the square footage of sales e.