Strasser Vienna: Physica-Verlag, 1983 ; and David L. It was based on a panel study of 2,400 voters in Erie County, Ohio. Показана концептуальная эволюция проекта, вызванная неоднозначностью полученных эмпирических данных. Reprinted in Lazarsfeld 1972 and 1982. His im- pact on mathematical sociology was of a different kincl: he poser! Burkart Holzoer and Girl Nehnevaisa Cambridge, Mass.
He was a heavy underdog against New York Governor Thomas Dewey, with public opinion polls and pundits predicting Truman defeat. Both were critical of him; while critical of much of their work, he nevertheless went to great lengths to try to find common ground. Bibliography Katz, Elihu, and Lazarsfeld, Paul F. The study was directed by Marie Rhoda, LazarsfelcI, and Hans Zeisel. Social Differentiation: Socioeconomic and Ethnic Status Socioeconomic Status Minority Religious and Ethnic Status The Social Transmission of Political Choices Summary 5.
Lazarsfel l's own research 1940 on the comparative effects of radio lis- tening and reading was the first serious examination of this important question. Nevertheless, Lazarsfeld was one of the four main forefathers of communication study, along with the political scientist Harold Lasswell, and the social psychologists and Carl Hovland. In 1925 he established a research institute dedicated to the application of psychology to social and economic problems. Marientha' was banned by the Nazis soon after it was published, and most of the copies were burned, but by 1978 it had become part of the sociology curriculum in German and Austrian universities. In 1939 the Rockefeller Foundation radio research grant was transferred from Princeton to Columbia University, where Lazarsfeld became a professor of sociology. Qualitative and Quantitative Social Research: Papers in Honor of Paul F. They focused on what factors would influence their decisions as the campaign progressed.
For years, he and the Columbia philosopher Ernest Nage! He received honorary degrees from Chicago and Yeshiva universities in 1966, from Columbia in 1970, from Vienna in 1971, and from the Sorbonne in 1972—the first American sociologist ever so honored. In 1979 a group of young Europeans carried out a restudy of the village of Marienthal, by then a part of Vienna. The deteriorating political situation in Austria following the defeat of the Social Democrats in the civil war of February 1934 had made his return to the University of Vienna impossible. Kenciall all his students, all his cowork- ers, and all accomplished social scientists. The substantive findings of the study are as im- portant as the methodology. Mathematical Thinking in the Social Sciences, New York: Free Press.
It is not wedded to any specific social or political agenda. The Forschungsstelle carried out a great clear of innova- ive consumer research, and it contributed importantly to the development of this field by making the study of consumer decisions and radio audiences academically respectable. Wright Mills, and he was put in charge of the study, working among others with , who in the summer of 1945 trained local Decatur women to administer surveys to targeted women in town. Opinion leaders pass on their own interpretation of information in addition to the actual media content. His dissertation was an application of Einstein's theory of gravitation to the movement of the planet Mercury. The work explores what factors shape vote choice.
Re- printed in Lazarsfeld 1982. Rossi, Qualitative and Quantitative Social Research 1979. Upon arrival Lazarsfeld explained to Merton that he had been just asked by the U. Reprinted, New York: Arno Press, 1974. He was a much sought-after consultant, speaker, and teacher. Lazarsfeld's influence on the field outlived him. An excellent source for Lazarsfeld's ideas as well as his influence is a memorial volume edited by Robert K.
The findings suggested that face-to-face influences are in some ways more effective than political campaign messages distributed through other media, an idea developed further in the book. Be- cause of the originality and diversity of his icleas, his energy and personal magnetism, his unique style of collaboration with colleagues and students, anc! In other words, according to the two-step model: 1 the mass media influences certain individuals, and 2 these individuals personally influence others. Отдельно уделено внимание особенностям формирования историографического дискурса современных электоральных исследований. New- comb among Bennington College students, Lazarsfeld cle- veloped what he called the pane! Both findings suggest a greater prevalence of a one-step flow of communication. Merton and Matilda White Riley Norwood, N. After 1940 he was professor and chairman of the Department of Sociology at Columbia University, where he remained until 1970. Merton Lazarsfeld was noted for his ability to forge productive collaborations with a wide range of thinkers.
Other convergences that he encouraged were be- tween disciplines: psychology and sociology; mathematics and sociology; anthropology and media research; and so- ciometry and survey research. Political Processes: The Role of the Mass Media What the Candidates Did What the Local Newspapers Did What the Electorate Did The Effects of Political Exposure Summary 12. The two-step flow of communication model says that most people form their opinions under the influence of , who in turn are influenced by the. Finally, he sought convergences between different re- search traditions and methods. Lazarsfeld A biography of Paul F.
The study has im pressect generations of social scientists by its integrated use of quantitative anct qualitative observations. At the end of the second year of his fellowship, he decided to remain in the United States and become a U. ~ I shall ~ Appraisals up to 1979 are listed in David L. His use of the sample survey as a too! During the 1950s and 1960s, the Bureau expancled its program and grew steaclily in terms of both revenue and staff. Work in Vienna and in the United States The Vienna institute carried out a great deal of innovative consumer research, and it contributed importantly to the development of this field by making the study of consumer decisions and radio audiences academically respectable.